Tim’s degrees in journalism and marketing provide ArrowTrade and Archery World with a strong sense of direction. His interest in archery dates back to high school. For the last 30 years, Tim's been working in the archery industry. During this time he was a plant manager for an archery accessory firm and worked at other magazines before starting ArrowTrade in 1997 and Archery World in 2019.
Vickie uses her degree in art to guide the publication’s appearance and as co-owner provides important input on the managing of the business. She has been married to Tim for 44 years.
Matt, our Advertising Sales Director, lives in Ohio. He is friendly and professional in his approach to ad sales and his customer service skills are top-notch.
Rachel's contributions to Archery World are vast and varied. Starting out as a copy editor, she moved on to handling circulation management and today she also writes Dealer Spotlight, equipment reviews and Factory to Field feature stories.
John is a former pro shop owner who has been working for ArrowTrade since 1998. In his role as business editor, John helps guide Archery World's focus. He’s the author of Lighter Side and our newer Crossbow Retailer columns.
Anne’s job is to make sure the magazine looks good and the computers keep running. She manages this website, social media and is tech support for other staff. Her degree in Management is helping us plan for the future.
Larry's skills as a coach and technician on compound bow equipment has rightfully earned him worldwide recognition. He's been shooting archery since 1955 and has authored several books on archery including CORE Archery: Shooting with Back Tension. Wise travels extensively to put on shooter schools.
Mike is a long-time outdoor writer and important contributor of both dealer profiles and equipment reviews in Archery World. Like his good friend John Kasun, he is an avid bowhunter. He writes many of the equipment articles in the magazine, providing readers with an in-depth view of what is available in the industry.
Tom is a Level 4 Coach, expert in traditional and recurve archery. He coaches at (and owns) a pro-shop devoted to archery in Colorado. Tom has been shooting a traditional bow since 1982 and writes about traditional archery and coaching for Archery World.
Anthony's scientific methods provide rigorous and comprehensive tests of compound bows. This way the bows can be compared on dynamic efficiency, speed per inch of power stroke, noise output and vibration. Each year he compares mid—priced bows, flagship hunting bows and either youth or women’s bows.
Jon tests the dynamic efficiency, speed per inch of power stroke, noise output, trigger force and precision of a crossbow in his thorough evaluations. Like Barnum’s tests of compound bows, these crossbow tests set the standard for objectivity and thoroughness.
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